November 23rd, 2015

When listing your company’s assets, your blog probably doesn’t make the cut. Many businesses tend to ignore blogging - which is a real mistake these days. By putting time and resources into your blog, your can transform it from just another webpage to one of the most valuable things to your company’s growth. We’ve complied our own list of things you can do to make that happen.

We’re not here to judge. However, if any one of these scenarios resembles the current state of your blog, it might be time to do something about it. We know you’re busy and that the last thing you want to do is write about your business but, with content that is carefully crafted and curated, your company will have an unique asset that can help lead your marketing, by establishing you as an expert in your field, and promote sales efforts by driving people to your website.

You’re probably wondering where to begin. Well go ahead and reset the password for your WordPress or Tumblr account, because we have a few pointers to help you get started.

Use your blog to build your brand identity

For small and medium-sized businesses, it can be difficult to build a brand identity. You have your logo and colors, but what does your brand consist of beyond that? What is its personality, what characteristics does it have, and what is its tone? These are just a few of the questions you need to consider before you begin writing your blog posts, or having someone else write them for you, of course, which is a good option for busy business people.

A blog that reflects the personality of your business helps to give you a brand identity in the minds of readers by letting them know just what your company is. A hardware store is most likely going to want the contents of its blog to be straightforward, reliable and no-nonsense, while a marketing company is likely to have a blog that shows off its creativity, playfulness and skill at design and wordplay. This is your chance to develop your company’s identity, and explore just how you wish to be perceived by online readers.

Tip: Before starting to write posts for your blog, picture your business as a person, and write down what this person would say and how they would say it. This should be used as the foundation for each and every blog post.

Create a strategy and schedule for your blog

A clearly defined schedule and game plan for your blog will help make sure that once the ball starts rolling, it keeps rolling. Your goal from a scheduling perspective should be to have at least one new post a week. More is always better, but weekly posts will at least let both readers and Google know your site is still active.

In terms of a blogging strategy, don’t feel like every post needs to be a second coming of The Odyssey. Sometimes all you need to do is come up with a quick tip, or share a video you think is useful to people visiting your website. Varying the the length and type of content featured on your blog is a good way to keep things fresh.

Tip: At the start of each month, you should come up with blog topics and a deadline for each post. This should help make sure content is always going up on your blog.

Lead and inform, but do not sell

One of the biggest challenges for small and medium-sized businesses with a blog is to keep the content related to your company without putting on the hard sell. Realistically, the goal of your blog should be to point people in the direction of your business without pushing them into buying something. They should be able to reach that conclusion organically.

Let’s use an auto parts store as an example. A blog on the quality of the windshield wipers it sells is unlikely to generate a lot of interest. That’s because it is not something that resonates with a lot of people. A post on the dangers of driving with old wiper blades, however, will help get readers more interested in investing in new blades. And the good news for them is that they can purchase new wiper blades right, without even having to leave your website.

Tip: In addition to creating informational posts, don’t be afraid to add blog posts about your employees, especially if you do not have dedicated staff pages on your website. This can enable people get to know the names and faces behind your business, and help potential customers to feel more comfortable with your company as a whole.

You made it to our blog, so there must be something to this whole blogging thing. Get in touch with us if you want to know more about how blogging, or any other technology-related tools, can help add value to your business. And of course, feel free to keep reading our blog while you’re here!

Published with permission from Source.

November 17th, 2015

164_C_Int RepBetween the smartphones, iPads and desktops we all use, more and more people are spending hours of their day on the Internet. And at one point or another, someone is likely to say something bad about your business online. Whether it is true or not, you need to know how to respond when it happens so you can paint a positive image of your brand. Here’s how you can do just that.

Online reputation management mistakes

As long as you have a successful business or brand, people will always have something to say about it. And when it comes to online reputation management, the goal is to create positive engagement with your customers for the life of your business. So if the discussion about your brand swings negative, here are a few online reputation blunders to avoid.
  1. Ignore negative commentary - when you ignore negative comments or accusations about your brand, anger towards your business can fester, especially when there are a lot people rallying against you. Years ago, Nestle’s brand image was severely damaged by Greenpeace’s campaign against them. If they hadn’t ignored the problem at first, much of this likely would have been avoided. When it comes to your brand, this doesn’t necessarily mean you should respond to every negative comment. If someone is trolling your public discussion boards, then you can give their remarks a pass. However, if the negative post appears credible, you need to address it.
  2. Reacting emotionally - if your reaction to negative comments is to fire back with negative comments, it’s certain to make you look bad. Customers want to do business with a brand that is professional. If you react emotionally or negatively to a customer online, who’s to say you wouldn’t do the same in real life to the person reading it?

How to resolve negative commentary

While you may feel upset by a negative comment about your brand, don’t let your emotions get the better of you by posting something you’ll later regret. Instead, calm down, compose yourself, and follow these guidelines.
  • Figure out what the customer really wants - every customer wants their problem to be resolved, but how they want their issue fixed will vary. Some customers want an apology, others want a refund, and some may simply want the product they ordered but did not receive. Read the negative comment carefully to figure out what would make your customer happy, then proceed in the following manner.
  • Imagine you’re responding to your grandmother - you would never say something rude or hurtful to your grandmother, and you shouldn’t to your customers either. When a customer comes to you with a problem, rephrase it back to them to ensure you understand it correctly, and then explain how you’ll solve it. And just like you would if your grandmother came to you with a problem, be sensitive and do your best to help.
  • Stick to the facts - when engaging with a customer online, the initial comment can quickly turn into a back-and-forth discussion. If this happens, don’t get off-topic when addressing the problem. The customer may try to engage you in a he-said she-said battle, but avoid taking the bait. Respond with facts, stick to the matter at hand, and don’t get caught up in personal accusations.
  • Turn the negative into a positive - negative feedback is an opportunity to improve your business. So be honest with yourself and, if there’s truth in the comment, take a good hard look at your company. Did the commentator point out a glaring problem you can improve upon? Remember, a business is nothing without its customers, so it makes sense to do your best to please them.
To learn more about how to best manage your online reputation, or for assistance with any of your IT needs, get in touch with our experts today.
Published with permission from Source.

November 16th, 2015

Implementing Business Intelligence (BI) software and other tools can help your company grown by leaps and bounds. However, it has to be planned for with the proper level of diligence and care to truly be beneficial to your business. Haphazardly installing BI software can result in an expensive misstep that sees you fall behind the competition. But with well executed BI planning and implementation, your company can grow in ways never imagined.

Quite a few business owners see other companies using BI software and tools successfully and hope to emulate those results. Unfortunately, BI goes far beyond installing a program on your employee’s computers and expecting them to churn out results because of it. In fact, without proper planning in place, you could end up losing money on your BI investment.

If you’re ready to bring BI software and tools to your small or medium-sized business but aren’t quite sure what your should be looking for, here are four things you need to consider during the planning process.

What data do you need to know

BI software is great at helping you obtain data and presenting it to you in all kinds of different ways. But it’s only helpful if you can actually use the information. Too many businesses jump on the BI software bandwagon because they hear about the great results other companies have achieved using these tools. However, if you don’t know what information you’re looking for or how to use that data to your advantage, BI software essentially becomes a toy for you and your staff to play with.

That’s why you need to fully understand what information and data your business needs before implementing any BI software. This will help you pick the best tool for your needs and then utilize it to great effect.

Create specific goals

When you are planning to implement BI software it is vital to have a specific endgame in mind. Increasing profits sounds great but it’s hard to utilize BI effectively when tackling a goal of that magnitude. Instead focus on performance metrics you can measure like higher closing rates or more online conversations. This will help make your planning easier and allow you to find the BI tools required to reach those goals as well as track your progress along the way.

Think about today and the future

It is important to not only think about BI software in correlation to your short term goals but your long term ones as well. You want to make sure your BI software is useful both now and in the future. Find something that can grow alongside your company over the long haul. You don’t want to constantly be changing or adding on to BI tools unless it is absolutely necessary. If possible, find BI solutions that are scalable and flexible so they can help over a longer period of time.

Keep it simple

Sometimes the desire to know more about your company can see you end up overloading your staff and employees with complex toolsets and data. The goal, especially for small and medium-sized businesses, should be data that is quickly accessible and easy to comprehend. This will allow you and your team to make speedy and informed decisions. Convoluting the process with unnecessary information or complicated process will only serve to negate what you are trying to do by installing BI software in the first place.

BI tools and software are designed to help you work smarter, not harder. When you plan to bring them to your company, this is something you will want to keep at the forefront of your decision making process.

If your company is looking to start utilizing BI tools, our team of experts can help. Together we can create a BI plan that works best for your business.

Published with permission from Source.

November 9th, 2015

164_C_SMYou may think social media is designed for exciting brands like Google or MTV. And who could blame you, as these brands both have millions of followers. Because of this, you may think there’s no place for your boring brand on social media, right? Think again. Here is one brand that’s making some noise in the social media stratosphere, and some tips you can take away from their efforts.

Owning a “boring brand” is not an excuse for a poor social media presence

You've probably heard of 3M but may not know exactly what they do. However, there’s a good chance you may have some of their products in your house. If you have Ace bandages, Scotchgard, or Post-it notes lying around your bathroom or home office, then you are guilty of being an owner of 3M products.

So when it comes to social media, why does this company matter? Simple. They have 121,000 followers on Twitter, which may sound pretty remarkable when the name of this brand isn’t Apple, BMW or Taylor Swift. So how does a company like 3M succeed? Here are a few things they do well, and you can do too.

Invest in people

If you’re the sole person shooting out tweets, updating the status of your business’s Facebook page or writing articles to post on Linkedin - all while you’re trying to run your business - it’s no wonder your social media presence is failing. You know as well as anyone, that you don’t have the time for it. And for this reason, it’s impossible to put your full effort into growing a social media presence. So why not hire at least one expert (or maybe a few) to manage it for you? You’ll likely see a noticeable uptick in your followers. And even better, you’ll no longer be distracted with social media, and can focus on growing your business. What’s not to love about that?

As for may wonder, how many people do they employ to manage their social media presence? The answer is about ten, which is a very tiny percentage of the 90,000 employees who work there. Obviously, with 120,000 followers, their efforts are paying off.

Shoot for more content over quality content

Quality content is undoubtedly important, but quality should not be an excuse to avoid publishing content. As a business owner, that means you can’t review and approve every post and article that goes out. You need to trust your social media team to do their job. What’s more, you may fear that your team could commit some social media faux pas and accidentally publish content that outrages some of your followers. Here’s a news flash for you: it’s likely going to happen at one point or another. 3M publishes content quickly. Do you think they’ve posted content that some of their 120,000 followers have disagreed with? Of course they have. When you speak to the masses, there is no way to please everybody. So sit back, accept it and trust your social media staff. Mistakes will happen, but nothing engages your followers more than fresh, timely content. That is except for this last pointer...

Ask questions

Many social media platforms are all about engagement. If you’re aiming for more followers, you need to engage your customers and prospects. And a perfect way to do so is to ask questions. Not only does this create a connection between your brand and your customer, but it also attracts new followers. 3M posed the question, “what does science mean to you?” to their Twitter following with some incredible results. The tweet generated more than 500 favorites and 200 retweets. This is an example of the power of a question. So when it comes to social media, remember to ask questions, respond and engage. This is what many of the platforms are designed for.

What it comes down to is that your business already provides value and improves your customers’ lives in one way or another. If it didn’t, no one would buy from you and you wouldn’t have a business to begin with. So leverage that value and educate your customers on social media. You are the expert, and there are people out there who are interested in what you have to say.

For assistance with your social media presence or any of your IT needs, get in touch with our experts today.

Published with permission from Source.

Topic Social Media
November 3rd, 2015

Office_Nov3_COffice 2016 for Mac has arrived, and it brings with it several new features to Microsoft’s popular productivity suite and cloud-based services. Microsoft has fixed various bugs and functionality issues in its latest Office version, allowing users to fully make use of the software and integrate it seamlessly with their Mac platform. Here’s all you need to know about the new features of Office 2016 for Mac.

So what’s new?

The obvious change in Office 2016 for Mac is the user interface. You’ll experience a cleaner and more modern design that looks consistent across all core applications. The toolbars and icons have been redesigned with a minimalistic approach, resulting in less clutter and making it easier to find what you’re looking for.

Looks are not the only improvement. Office 2016 for Mac provides huge improvements to the performance of Microsoft’s well-known applications.

Word 2016

Apart from the interface changes, in Word 2016 multiple Mac users can now work simultaneously on the same document. When a user working on a file saves any changes, a notification that highlights the changes is sent to other users. This new feature is similar to that of Google Docs, where users can collaborate by sharing and editing files online. Word 2016 includes a style pane on the right-hand side of the screen. When selected, you can apply pre-set styles to texts and paragraphs. What’s more, Word 2016 also adds a nifty new navigation pane, allowing you to navigate through files based on the changes you’ve made, including comments, formatting, deletion, and more.

PowerPoint 2016

The most prominent change made to PowerPoint 2016 is the redesigned ribbon. Many ribbons have been removed, renamed, and given new icons. The new PowerPoint also has the very same collaboration features as Word, meaning you and your colleagues can edit presentations simultaneously. In addition, Microsoft has added 24 all-new themes to PowerPoint, and these aren’t just normal themes - with just one click, you can alternate between different color palettes, fonts, and background styles for your current theme. These new features are identical to the ones in PowerPoint for Windows, but they have more functionality and are much easier to use.

Excel 2016

As soon as you launch Excel 2016, you’ll be greeted by its modern new appearance. One addition is a slicer tool that greatly increases the performance of pivot tables. With slicers, you can create buttons that simplify data filtering in a pivot table report without the need to use drop-down lists. Another new feature worth mentioning is the inclusion of the Analysis Toolpak extension. This add-on is especially useful if you want to generate complex statistical and engineering data - the Analysis Toolpak offers a number of advanced formulas that were absent in the former Excel for Mac 2011.

Outlook 2016

The previous Outlook for Mac 2011 proved to be flawed in many areas. And if you find that Apple Mail is not living up to your expectations, Outlook 2016 will be a great alternative to meet your email needs. As with other Office 2016 applications, the new Outlook has gotten a visual revamp. Some notable new features include improved usability, such as a blue vertical bar spanning across unread messages, faster email search and filtering, and a more powerful database and mail server that enables you to send and receive messages much more quickly.

Want to learn more about Office 2016 for Mac, and how you can implement it into your business? Give us a call today; we’re sure we can help.

Published with permission from Source.

November 2nd, 2015

When your employees see snow on the ground, the thought of a day off immediately pops into their heads. Of course your customers are still reliant on you to provide the goods and services they have come to expect from your business. Before a storm hits, you should be communicating with both staff and clients to inform them of the situation. This will ensure your business doesn’t miss a step should inclement weather head your way this winter.

While weather varies drastically depending on where you live, nowhere is immune from inclement conditions during the winter. It’s only a matter of time before your local weatherperson appears on TV warning you to brace for yet another “Storm of the Century”, and in turn everyone whips themselves into a frenzy preparing for the worst-case scenario.

However, you shouldn’t just be focusing on your personal affairs; you need to make sure your business is ready as well. Even if the forecast doesn’t turn out to be accurate, it’s always better to be safe than sorry. For this to happen, you will need to stay in constant contact with both your employees and customers before and during a storm to make sure they know what to expect. Doing this will help limit interruptions and make sure clients can adjust the expectations they have of your business. Here is how you can use communication technology to prepare for any possible service interruptions caused by bad weather.


The great thing about technological advancements over the past few years is that they allow for many employees to work from home, or from anywhere that has an internet connection. However, they must be prepared to do so. That means you should be letting employees know that there is a chance they might be working from home three or four days before a storm is due to hit. During this time, have your IT department or provider check with those employees to ensure they have the capabilities to work from home, even if it is in a limited capacity.

During this time, designate certain employees as flex workers if you can’t determine just how bad the weather will be the next day. This means that they will check the weather in the morning and come in if it is safe. They will also be in charge of informing other employees whether or not they will need to come into work.

Finally, make sure there is an updated spreadsheet or file with all your employees’ contact details, and that this is available to those who may need it. It is important that each person at your company is able to be reached via multiple channels, because you never know which services a storm may knock out. Having this ready before anything happens will allow for more efficient communication during inclement weather.


Your customers depend on you, and it is absolutely vital that you keep them informed of how the weather situation will affect your business. One of the easiest ways to do this is via social media. In the days leading up to the storm, let your followers know that you are keeping an eye on the situation, and provide contact information for someone at your company who can give them additional information if needed.

If your business will have to close because of bad weather, it’s good practice to announce it as far ahead of time as possible. Ideally this will be done on the night before or, at the latest, early in the morning of the closure. You don’t want customers trekking in three feet of snow to get to your shop or office, only to find out it's closed.

Make sure you get in touch with clients right away to inform them of any delays that might occur in delivering goods or services because of the office shut-down, and give them an estimate as to when your business will be fully operational again. Just because you aren’t responsible for the weather doesn’t mean you can stop being accountable altogether. Staying ahead of the game will prove to clients that your company is organized and prepared for anything.

Of course, communication is just one part of a comprehensive business continuity plan. Contact our experts today and find out how we can keep your company functional no matter the weather.

Published with permission from Source.

October 28th, 2015

iPhone_Oct28_CApple has finally released the much anticipated iPhone 6s and 6s Plus. The tech giant has made several additions and changes to its flagship model, including the new iOS 9, extended battery life, and a more powerful camera, in order to deliver a more convenient and personalized user experience. Here’s what you need to know about the all-new iPhone 6s and 6s Plus.

3D Touch

3D Touch is perhaps the biggest key improvement in the iPhone 6s and 6s Plus. This is a hardware-enabled feature that can’t be implemented in the older versions of the iPhone. This nifty feature lets you have a peek at your phone’s content - without actually opening it, or leaving what you’re doing - with just a slightly harder press on the screen. For instance, you can preview emails and text messages, take a brief look at websites, and view calendar entries and image galleries, by simply applying more pressure to the relevant application button. Press harder still and you can view the item in full-screen mode.


The new iPhone 6s and 6s Plus are made with 7000 Series aluminium, the very same grade of aluminium used in the aerospace industry, making it the strongest alloy Apple has ever used in its iPhone series. These latest releases are slightly heavier and thicker than the iPhone 6 and 6 Plus, but it’s difficult to visually distinguish between the new models and the originals. The 6s series, however, comes in a new rose gold color, adding to the gold, silver, and space gray that are already available.


The iPhone 6s retains a 4.7-inch, 1,334x750 pixel screen, and the 6s Plus a 5.5-inch, 1,920 x 1,080 pixel display, both with excellent viewing angles, brightness, and real-life colors. Although the resolution remains the same as that of their predecessors, the 6s series boasts new cover glass on the screen, which Apple claims to be the strongest cover glass found on any smartphone.


The iPhone 6s and 6s Plus are powered by Apple’s latest iOS 9, which comes with a number of new additions, including upgraded versions of Notes, Maps, Siri, Apple Pay and countless other apps. The phones are built with Apple’s powerful dual-core A9 processor, and come with 2GB of RAM. Devoted iPhone fans will love the results - faster app and webpage load times, smoother app switching, and no lags or hangs.


The iPhone camera has gotten a resolution upgrade for the first time in four years. The 6s series come with a 12-megapixel camera, which can record 4K videos and take incredibly vivid and lively photos. You can also take beautiful selfies, and make and receive high-definition video calls, with the front camera’s 5-megapixel resolution.

Battery Life

Apple has redesigned the batteries used by the iPhone 6s and 6s Plus, making them smaller and lighter but with longer life. You can expect up to 10 hours of Internet usage on 3G, 11 hours of HD video playback, and up to 50 hours of audio playback on the iPhone 6s on a single charge, with the 6s Plus being slightly more durable.

If you’re looking to learn more about the latest iPhones and how you can implement them into your business, give us a call today.

Published with permission from Source.

Topic iPhone
October 27th, 2015

Office365_Oct20_CWhen it comes to the best email management software for businesses, Outlook is among the top tools on the list. But the program contains so many functions, settings, and capabilities that it’s near impossible to master them all in a short time. That’s why many users don’t bother to try out all those buttons and menus in Outlook, when in fact some of them could really come in handy. With that said, we’ve listed some quick Outlook tips that you can implement to save time and work more efficiently.

Filter emails

We all get bombarded with new emails every day. Finding relevant emails and messages that you really need to re-read can be time-consuming, especially if you have to keep going back to old emails in a huge inbox. That’s where the Filter Email option comes in. With this filter you can instantly sort your mailbox to show only certain types of emails, such as those with attachments and specific time periods. You can also type into the search box to drill down even further in your filtered view.

Write new emails instantly

This shortcut is designed to save you time from switching back and forth between Outlook and other programs. Regardless of what you currently have on your screen, you can create new emails, appointments, meetings, contacts, and tasks easily. Simply right-click on the Outlook icon to open a list containing these direct shortcuts.

Assign categories

If you receive a large number of emails every day, it certainly helps to create categories and assign emails to their corresponding groups. Outlook allows you to create color-coded categories such as green for Done, yellow for Pending, orange for Urgent, red for Due, and so on. This way you can quickly identify the status of each email and prioritize your tasks at a glance. To create a new category, right click on the Categories column and select All Categories from the dropdown list.

Create folders

This is one of the most basic and useful email management tips that is often overlooked. You can avoid cluttering your inbox by creating custom folders for specific emails. While there’s no limit to the number of folders you can create, the general rule of thumb is to create a folder for each client or subject. To create custom folders, simply right click on Outlook’s left navigational panel and choose New Folder from the dropdown list. Moving the emails from your inbox to a custom folder is as easy as dragging and dropping.

Email templates

If you have to send emails that contain the same basic information that is rarely updated, templates can save you a lot of time. Start by writing a new email message, entering essential information that you need to reuse, and leaving a visible blank space for new information that needs to be changed each time you send the message. Then navigate to the Files tab and choose Save As. From the dialog box, change the file type to Outlook Template (*.oft), and save. Whenever you want to use the template, head over to New Items > More Items > Choose Form... and select the template file that you have saved, then begin customizing it.

Outlook is a great email communication software that is included in the Microsoft Office 365 package. For more information about Office 365 and how it can improve your business’s productivity and bottom line, get in touch with our experts today.

Published with permission from Source.

October 26th, 2015

164_C_SecSufficient security policies can make or break your small or medium sized business. But the truth is that many SMB owners are unsure as to the type of security measures needed to protect their organization. That’s why we’ve compiled this list of the minimum security precautions that every SMB owner should follow to ensure their company is safe.

Recognize where your most critical data lies

Is it in the cloud? Hard drives? Backup disks? Mobile devices? Whether or not you have the budget and resources to adequately secure all of your data, the critical data that your business relies on must be sufficiently secure. If you’re unsure of what that is, ask yourself which data you would need to access within 24 hours of your business suffering a major disaster, in order to ensure your operations remained up and running. Once you’ve answered this question, talk with your IT managers to determine the security measures that need to be implemented to protect your most vital data.

Learn the basics

After you’ve bulletproofed your critical data, it’s time to arm your network with the basics. If you haven’t already done so, ensure that you have anti-malware protection on servers and endpoints, and firewalls for both wireless and wired access points.

If you have the budget, it’s worth seeking outside counsel from an IT expert fluent in today’s security best practices. They’ll ensure your business is protected from the latest cyber threats. However, if you don’t have the budget, then it’s time to take matters into your own hands. Read up on security trends, join technology networking groups, and ask your fellow business owners about their own IT security policies.

Cash a reality check

Bad things happen to nice people. Tornadoes, fires, thieves, and faulty technology couldn’t care less about how your business donates to local charities and supports your community’s youth sports clubs. What’s more, hundreds of small businesses across the country suffer severe data loss each year. Ignorance and turning a blind eye will not protect you, so make a wise decision and automate your data to be backed up daily. This allows your business to remain in operation if you’re hit by a security breach.

Dispose of old technology properly

Whether it’s a computer, server or tablet, any device that stores data on it must be properly disposed of when it conks out. Specifically, the hard disk must be destroyed completely. And remember, proper data disposal is not only limited to technology, as critical information is also revealed on paper files. So if you’re migrating the content of physical documents to the cloud, make sure to shred the paper versions too.

Mind your mobiles

The mobile age is here, and along with it come employees who may access your business’s critical information via their smartphones, tablets and other mobile devices. Recognize that many of these devices have different operating systems that require varying security measures. You and your IT manager should be aware of this, which leads to our last point...

Think policy

Have a policy for all your company’s devices. If you don’t inform your employees they shouldn’t access company information via their phones or tablets, then they’ll likely assume it’s okay to do so. But thinking policy doesn’t pertain only to mobiles. You should also determine acceptable online behavior for your employees, as well as how data should be shared and restricted. Put this in writing, and then have your employees read and sign it.

Of course, it’s not always wise to be overly restrictive. Rather the point is to have policies in place and make everyone in your organization aware of them because if you don’t each staff member will make up their own rules.

Are you concerned your business’s security isn’t up to par? Need the guidance of a seasoned IT provider who specializes in security? Talk to us today.

Published with permission from Source.

Topic Security
October 21st, 2015

164_iPad_CThinking about buying a new tablet? You’re in luck. This fall, Microsoft and Apple are set to release the latest versions of their popular tablets: iPad Pro and Surface Pro 4. If you’re not an Apple fan or a Microsoft follower, and want to know how these two mobile heavyweights really stack up, we’ve compared the main features of these two head-to-head so you can see what you’re really purchasing when you choose your next tablet.

Measurements and weight

When it comes to physical measurements, there is little difference between the iPad Pro and Surface Pro 4. The Surface weighs in at anywhere from 1.69 lbs to 1.73 lbs depending on which version you get, while the iPad Pro weighs slightly less, coming in at 1.57 to 1.59 lbs.

The iPad Pro is also slightly thinner, at 0.27 inches compared to the Surface’s 0.33 inches. So at first glance, you may think that iPad has a slight edge in the measurements department, but the Surface makes up for its slightly bulkier size with a wide array of ports that include a microSD card reader, 3.5mm headset jack, mini DisplayPort, Type Cover port, and a USB 3.0 port. As for the iPad Pro, it lacks all of these and instead comes with only a Lightning port.


As with the measurements (minus the ports), there is no extreme difference in display between the two tablets. The Surface Pro 4 has a 12.3 inch touchscreen with a resolution of 2,736 x 1,824 pixels, versus the iPad Pro’s 12.9 inch touchscreen of 2732 x 2048 pixels.


Both the Surface Pro 4 and the iPad Pro come with an attachable full-size keyboard. And the one key difference here is that Microsoft’s version comes with a trackpad, while the iPad Pro’s does not. For the iPad Pro you will instead have to use your finger as a cursor to navigate the touchscreen - which system is best will depend on your preferences.

Operating systems

This is where the big difference between these two lies. While the iPad Pro operates on iOS 9, the Surface Pro runs Windows 10. Because of this, Surface Pro has a lot more versatility and power than iPad Pro. It has the ability to run full blown desktop applications like Photoshop or Lightroom, while iPad Pro isn’t capable of this. However, for iOS lovers, iOS 9 provides new features such as improved multi-tasking and split screen.


Here’s the breakdown of the price difference between the two tablets.

iPad Pro

  • $799 - 32GB
  • $949 - 128GB
  • $1079 - 128GB + LTE cellular radio
Surface Pro 4
  • $899 - 128GB (most affordable version)
  • $2,699 - 1TB + Intel Core i7 + 16GB of RAM (highest-priced version)
  • Prices range anywhere in-between, depending on storage, RAM, and processor options


It really depends on what you’re looking for. The Surface Pro 4 is more of a PC that looks like a tablet, while the iPad Pro is essentially a tablet. The operating system is the key difference that separates the two. If you want a tablet that runs like a full-blown computer, go with the Surface Pro 4. However, if you’re an Apple fan, the iPad Pro now provides you a larger screen than its predecessors, as well as more versatility and the option of a keyboard.

Still unsure which tablet is right for you? Need help with your current iPad? Call us today.

Published with permission from Source.

Topic iPad